The $100,000 Storytelling Solution

Discover How Nonprofits Like Yours Use Video to Drive Donations and Inspire Action.

Proof of Impact

A woman wearing sunglasses, a purple cap, and a blue T-shirt is smiling while holding a happy, smiling beagle dog outdoors near a decorative black iron fence, with greenery and a food truck in the background.

Raised $120,000 for the Humane Society of South Mississippi

The Humane Society of South Mississippi exceed their fundraising goals through the power of storytelling. By recommending and creating a compelling, story-driven video strategy, we captured the heart of their mission to secure funds for a new building project. Their original goal of $60,000 was met within a single day, and in just two weeks, they doubled it to $120,000, proving the transformative impact of connecting with audiences on a deeper, emotional level.

SEE THE FULL STORY

A young girl with curly hair, wearing a colorful striped dress with ruffled shoulder details and a headband with a bow, looking thoughtfully to the side.

Raised Over $106,000 for Pink Hearts Fund

Our work with Pink Hearts Fund demonstrates the power of storytelling to drive meaningful results. Through a series of videos highlighting personal stories from individuals and families supported by the organization, we helped shine a light on their incredible mission. These videos premiered at a donor gala, inspiring attendees and raising over $106,000 to assist those undergoing cancer treatments. This project showcases how our story-driven approach connects with audiences, moves them to action, and makes a tangible difference.

Close-up of an older woman with shoulder-length blond hair and blue eyes, smiling, wearing a patterned blouse and gold hoop earrings, sitting indoors with a blurred background.

Funded a New Ultrasound Machine for The Women’s Resource Center

When the Women’s Resource Center needed a new ultrasound machine, they turned to us to help share their mission. We created a series of compelling videos that raised awareness about their campaign, highlighting the life-changing impact of their work. These videos premiered at a donation dinner, inspiring attendees to give generously. Within just two weeks of launching the campaign, they had raised enough funds to purchase the ultrasound machine. This project demonstrates how powerful storytelling can drive action and deliver results quickly.

What our clients say

  • "If we have utilized your services four times within a 3-year time period. That speaks volumes to your talent, your professionalism, your turnaround rate and really capturing everything just how we imagined."

    Lori West | CEO Humane Society of South Mississippi

    A woman with long brown hair wearing a beige blazer and gold jewelry, smiling slightly in a professional setting.
  • "Everyone absolutely loves the brand story you made for the Women's Resource Center! The videos for our fundraising campaign played a significant role in us reaching and exceeding our goal and timeline."

    Susan Jones | Director | Women’s Resource Center

    A middle-aged woman with short, wavy blonde hair and blue eyes, smiling slightly. She is wearing a patterned blouse with green and brown tones, and gold hoop earrings, in an indoor setting with a blurred background.
  • "The videos A.J. Williams Media made for the Pink Heart Funds really connected to our donors on an emotional level. The quality and storytelling exceeded our expectations. We raised over $106k to help all with cancer!"

    Brenda Patridge | President | Pink Heart Funds

    A smiling older woman with short gray hair wearing glasses on her head, a light yellow t-shirt with a butterfly logo and text that reads "with cancer," and jewelry, standing in front of a colorful crochet butterfly decoration.
Studio with professional lighting, cameras, and a brown sofa, set up for video production or filming.
A man with glasses and a hat smiling at the camera in a room filled with professional film or photography equipment.

Why choose us?

  • Raised $350k+ for nonprofits in 2024

  • Telly-Award winning and Emmy Nominated Production

  • Full-service video team. We’ll handle all production from start to finish

Trusted by

Black silhouette of a man skiing downhill, with snow-covered mountains in the background and pine trees on the side.
Logo with house and cross symbols, and the text 'Addiction Recovery'
Logo for Women's Resource Center featuring a stylized tree and text.
A butterfly with detailed wings and a small heart above it, with the text 'Pink Heart Funds' curved around the top.
Logo of the Humane Society of South Mississippi featuring a cartoon dog and cat, with the organization's name.

DISCOVERY

PRE PRODUCTION

PRODUCTION

POST PRODUCTION

DELIVERY

DISCOVERY ⋆ PRE PRODUCTION ⋆ PRODUCTION ⋆ POST PRODUCTION ⋆ DELIVERY ⋆

The Process

A graphic showing a strategy map with a red 'X' and dotted line, with text that reads "Discovery & Strategy" and a description about understanding objectives and creating a video marketing strategy to drive results.
A graphic poster titled 'Pre-Production' with an icon of a clipboard above it. The text on the poster mentions activities like working, writing scripts, creating shot lists, and color schemes, sharing everything.
An infographic about production, featuring a film camera icon and text about collaboration to create an exciting story.
Graphic about video distribution, featuring icons of a play button, charts, cloud, gears, and a monitor with text about sharing videos effectively.
Graphic of a ticket with scissors above it, indicating editing or cutting, with the text 'Post-Production' and a subtitle about editors working to put stories together to attract audience attention.

Take the First Step Toward $100k Fundraising Success

Start Your Journey to $100K Fundraising Success Today.

Use code, “storyguide” to get the Storytelling Guide for Nonprofits for FREE!