The Walter Anderson
Coastal Stag
Two Opposite Videos
Generated 140,000 Views for a Museum Raffle
The Walter Anderson Museum of Art needed to drive raffle ticket sales for their Coastal Stag golf cart raffle after the holidays. We gave them two completely different creative angles — and both crushed it.
When the Walter Anderson Museum of Art approached us, they had a unique challenge: keep momentum going on their golf cart raffle after the holiday rush faded. The prize itself created an interesting creative tension — raffling off a decked-out golf cart at an art museum is inherently unexpected. Instead of fighting it, we leaned into that contrast and built two videos with completely different tones targeting the same goal.
"Beware By Whom You're Called Sane" was the serious counterpart,
inspired by high-end national off-road vehicle commercials.
A decked-out golf cart wrapped in artwork from the museum collection,
fitted with off-road wheels, and treated with cinematic gravitas.
This piece delivered around 40,000 views in its first week,
keeping the raffle top-of-mind after holiday traffic slowed.
"Can We Be Honest" took a comedic approach,
playfully highlighting the absurdity of raffling off a golf cart at a museum of art.
The video became our breakout performer,
reaching nearly 100,000 views
on Facebook in the first week of release..
Behind the scenes, the shoot was as successful as the final product. Our production team and the Walter Anderson staff had an incredible time on set — filled with laughter, creativity, and a shared vision for what could work. When both sides enjoy the process, it shows in the final cut.
Combined, the two-video campaign generated over 140,000 views
across Facebook and social channels — effectively raising awareness for the Walter Anderson and driving raffle ticket sales throughout Coastal Mississippi. The different tones meant we reached audiences that a single video approach would have missed entirely.