A.J. Williams Media Named One of New Orleans’ Top Video Production Companies by SetHero
A.J. Williams Media has been named one of the Top Video Production Companies in New Orleans by SetHero, recognizing our commitment to storytelling, creativity, and high-quality production for businesses and organizations across the Gulf Coast.
A.J. Williams Media is honored to be named among SetHero’s list of Top Video Production Companies in New Orleans. The annual guide recognizes standout production studios for their creative excellence, technical expertise, and ability to deliver story-driven video content that moves audiences.
SetHero’s 2025 edition highlights a curated group of leading production companies shaping the New Orleans market. A.J. Williams Media appears on the list as a testament to the company’s dedication to producing high-quality, strategy-focused video content for businesses, nonprofits, and organizations across the Gulf Coast.
“Our goal has always been to create videos that feel human, authentic, and truly serve our clients’ missions,” said Anthony Williams, Owner and Chief Creative at A.J. Williams Media. “Being recognized by SetHero is a meaningful milestone for our team and the clients who trust us with their stories.”
A.J. Williams Media continues to expand its capabilities in live streaming, drone cinematography, narrative brand films, and multi-platform content strategies. With this recognition, the studio remains committed to pushing creative boundaries and delivering exceptional results for clients locally and nationwide.
To view the full list, visit SetHero’s guide to Top Video Production Companies in New Orleans.
3 Video Production Myths holding Your Business Back
Are hidden assumptions about video holding your business back?
Most companies believe videos should go viral, deliver overnight results, or only look good if you use expensive gear. But the truth is, none of those things determine success. In this article, we bust three of the most common video production myths—from the idea that results happen instantly to the belief that a camera alone makes the video. Real growth comes from strategy, storytelling, and consistency. If you want to create videos that build trust, attract the right audience, and actually drive results, this one’s for you.
What if I told you some of the most common assumptions about video are holding your business back?
Let’s bust three myths that everyone seems to believe:
1. Myth: Videos should deliver results immediately.
Truth: Video builds momentum. It’s about the long game—growing trust, building your brand, and creating lasting impact. Results come with time and consistency, not overnight.
I once had a client make a series of videos, hyper niche to his industry. The goal was to generate leads outside of our local market through YouTube. While the videos didn’t get immediate views on YouTube after about two weeks of uploading the first one, he received his first lead From New York. It was working! About two weeks after that (4 weeks total) the videos started picking up views on YouTube. That project now has just shy of 100k views and even though we’re finished with it, the client is still receiving leads from those videos!
2. Myth: A good camera is all you need.
Truth: A good camera doesn’t guarantee a good video. The real magic happens in the planning, storytelling, and execution—lighting, editing, audio, and all the details in between.
Let’s be honest, we all have high-quality cameras in our pockets, called smart phones. How many bad videos do you see on a daily basis? It’s not about the gear that you use to make a video, a high-quality video comes down to three things number one experience, number two planning and number three execution, I’ve made plenty of high-quality videos in my career using minimal and inexpensive gear. Just check out my YouTube channel (shameless plug) for some proof cases.
3. Myth: We need to go viral for the video to be successful.
Truth: Viral videos are great, but they’re rare and unpredictable. What works better? Content that speaks directly to your audience and drives the results you care about.
Some of my favorite projects that I’ve done in 2024 our videos that never even really saw the light of day as it comes to viral videos on the Internet. Some didn’t even get to the Internet. But they generated the results that the client needed. My favorite example is when I did a video for the Humane Society of South Mississippi with the goal of raising $60,000. Through the campaign they raised $120,000 doubling the anticipated goal! This is true true success in my book. Not viral videos.
Video isn’t about chasing trends or perfection (although sometimes those are the right videos to make). It’s about connection—building trust, creating conversations, and sharing your story authentically.
What’s the biggest myth you’ve heard about your industry? Let’s bust it in the comments.
